A large retailer advertised a sewing machine for $179. However, when consumers tried to buy the advertised machine, the seller downplayed its features, placed faulty machines on showroom floors, understated the machine's performance, and took other actions in an attempt to convince buyers to buy a more expensive machine. In this case, which of the following types of advertising is used by the retailer?

Question

Quizplus · Accepted Answer

The retailer is using bait-and-switch advertising, which involves luring customers in with an attractive offer (the $179 sewing machine) but then attempting to sell them a more expensive product (by downplaying the advertised product and promoting the more expensive one).

A Large Retailer Advertised a Sewing Machine for $179