________ is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties.
A) Contingent VMS
B) Administered VMS
C) Corporate VMS
D) Contractual VMS
E) Aligned VMS

Question

Quizplus · Accepted Answer

An Administered Vertical Marketing System (VMS) is coordinated through the size and power of one of the parties, rather than through ownership or contractual agreements.

________ Is a Vertical Marketing System That Coordinates Successive Stages