When McDonald's and other fast food restaurants offer "value menu" items at surprisingly low prices, they are most likely using ________.
A) break-even pricing
B) target profit pricing
C) good-value pricing
D) cost-plus pricing
E) target return pricing

Question

Quizplus · Accepted Answer

McDonald's and other fast food restaurants offer "value menu" items at surprisingly low prices, they are most likely using good-value pricing. Good-value pricing offers the right combination of quality and good service at a fair price.

When McDonald's and Other Fast Food Restaurants Offer "Value Menu