If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is
A)protection of the consumer's property.
B)the low cost of the system.
C)the low monthly payments for the service.
D)easy,do-it-yourself installation.
E)attractiveness and design features.

Question

Quizplus · Accepted Answer

Wealthy professionals are likely to have valuable assets and property they want to protect, so emphasizing the protection of their property would be the most relevant and compelling benefit. They may not be as concerned with cost or DIY installation, but the security of their assets is likely a top priority.

If You're Marketing a New Security System to an Audience