The desire phase of a conventional marketing or sales message should
A)cut through "the clutter" to get your audience's attention.
B)offer just enough information to build interest in the product or service.
C)expand on your explanation of how the product or service will benefit the audience.
D)include a persuasive call to action.
E)offer discounts and premiums if the item is bought right now.

Question

Quizplus · Accepted Answer

In the desire phase of a conventional marketing or sales message, the goal is to expand on the explanation of how the product or service will benefit the audience, making them desire the product or service by highlighting its benefits and how it meets their needs or solves their problems.

The Desire Phase of a Conventional Marketing or Sales Message