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Which of the Following Is Part of the Principles Upon

Question 87

Multiple Choice

Which of the following is part of the principles upon which SBUs are based?


A) Each business unit serves no more than three product market segments.
B) The strategy is defined at the corporate level.
C) The strategy may be inconsistent with overall organisational needs.
D) Each serves its own customers with its own products and services.
E) The total portfolio is managed to serve the interest of the unit as a whole.

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