Michael Porter's competitive strategies framework identifies three generic competitive strategies: cost leadership, differentiation and ________.

Name: Michael Porter's competitive strategies framework identifies three generic competitive strategies: cost leadership, differentiation and ________.
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The third generic competitive strategy identified by Porter is "focus," which involves concentrating on a narrow market segment or group of buyers to achieve either a cost or differentiation advantage.

Michael Porter's Competitive Strategies Framework Identifies Three Generic Competitive Strategies