The major purpose of test marketing is to provide management with the information needed to make a final decision about ________.
A) how to develop a marketing strategy
B) which market to compete in
C) whether to launch the new product
D) how to compete in the market
E) how long to compete in the market

Question

Quizplus · Accepted Answer

Test marketing is done to make a final decision about whether to launch the new product or not. It helps management to assess the viability of a new product in the market by testing various marketing variables such as pricing, packaging, advertising, etc. Based on the results of the test marketing, management can make an informed decision about whether to introduce the product in the market or make necessary changes before launching the product.

The Major Purpose of Test Marketing Is to Provide Management