Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the ________, which addresses the question, "What is the buyer really buying?"
A) an actual product
B) an augmented product
C) core customer value
D) co-branding
E) exchange value
Correct Answer:
Verified
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A)
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Q12: _ are industrial products.
A) Major appliances
B) Laundry
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