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Campbell Soup Recently Joined Forces with Hong Kong-Based Swire Pacific

Question 120

Multiple Choice
Campbell Soup recently joined forces with Hong Kong-based Swire Pacific to form an entity called Campbell Swire to better distribute the company's soups in China. This is an example of ________.
A) licensing
B) contract manufacturing
C) management contracting
D) joint ownership
E) indirect exporting

Campbell Soup recently joined forces with Hong Kong-based Swire Pacific to form an entity called Campbell Swire to better distribute the company's soups in China. This is an example of ________.


A) licensing
B) contract manufacturing
C) management contracting
D) joint ownership
E) indirect exporting

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