If Audi develops a new low-priced model for entry-level consumers in Europe, it would be an example of straight product extension.

Question

Quizplus · Accepted Answer

Straight product extension refers to introducing an existing product into a new market without any changes. Developing a new low-priced model for a specific market would involve some changes and adaptations, making it a product adaptation or modification, not a straight extension.

If Audi Develops a New Low-Priced Model for Entry-Level Consumers