Travis Computing Systems earns most of its revenue from sales and in-person computer services. The sales force at Travis recently began telemarketing and Web selling. How would telemarketing and Web selling most likely benefit Travis?

Question

Quizplus · Accepted Answer

Telemarketing and web selling would allow Travis to reach customers who are geographically distant and difficult to access through traditional in-person sales. This would expand the customer base and potentially increase revenue without significantly increasing overhead costs or eliminating the need for outside sales reps. Option A is incorrect because telemarketing would not completely eliminate the need for outside sales reps. Option B is incorrect because telemarketing and web selling would not increase face-to-face interaction. Option D and E are both incorrect because overhead costs and current liabilities would not be significantly affected by telemarketing and web selling.

Travis Computing Systems Earns Most of Its Revenue from Sales