Blue Fizz Inc. sponsors every race that takes place at the Sears Racing Track in Orange County, California. The high-octane racing at Sears is perfect for Blue Fizz to sell its energy drinks and to establish the desired brand image of the company. Which type of promotion is evident here?

Question

Quizplus · Accepted Answer

The promotion evident here is event marketing, as Blue Fizz Inc. is sponsoring every race that takes place at the Sears Racing Track. This is a form of event marketing where a company sponsors an event to promote its brand or products.