Question 1

Refer to the scenario below to answer the following question(s).
Reliable Tools Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tools only has 15 customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tools are approximately $1 million. "You might say we have all our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tools' customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is crucial.
-Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others is known as event marketing.

Accepted Answer

Event marketing involves creating brand-marketing events or sponsoring events created by others.

Question 2

Waldo Stores will reward an all-expense-paid trip to Hawaii to anyone who correctly guesses the date on which Waldo Stores was first established in the Boston area. Which type of sales promotion is evident here?

Accepted Answer

The promotion described is a contest, where entrants must guess the correct date to win the prize.

Question 3

Briefly explain the major sales promotion tools.

Accepted Answer

The answer of Briefly explain the major sales promotion tools....

Question 4

Refer to the scenario below to answer the following question(s).
Reliable Tools Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tools only has 15 customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tools are approximately $1 million. "You might say we have all our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tools' customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is crucial.
-Which of the following promotions would be most appropriate for Reliable Tools to use in its attempt to promote its products and generate new business leads?

Accepted Answer

Conventions and trade shows would be the most appropriate promotion for Reliable Tools to generate new business leads. As a sole supplier to only 15 customers, Reliable Tools needs to expand its customer base. As almost all of its customers are located in Michigan, Ohio, and Indiana, attending conventions and trade shows in these states would be a cost-effective way to showcase their products and services to potential customers in the industry. This promotion would also enable Reliable Tools to target a broader customer base, which could lead to increased sales and growth for the company.

Question 5

Refer to the scenario below to answer the following question(s).
Reliable Tools Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tools only has 15 customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tools are approximately $1 million. "You might say we have all our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tools' customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is crucial.
-Advertising specialties include displays and demonstrations that take place at the point of sale.

Accepted Answer

The scenario does not mention anything about advertising specialties including displays and demonstrations at the point of sale.

Question 6

How can sales promotion be accomplished through samples?

Accepted Answer

The answer of How can sales promotion be accomplished through...

Question 7

Refer to the scenario below to answer the following question(s).
Reliable Tools Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tools only has 15 customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tools are approximately $1 million. "You might say we have all our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tools' customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is crucial.
-Business promotions are used to generate business leads, stimulate purchases, reward customers, and motivate salespeople.

Accepted Answer

The passage mentions that business promotions are used to generate business leads, stimulate purchases, reward customers, and motivate salespeople, indicating that the statement is true.

Question 8

Refer to the scenario below to answer the following question(s).
Reliable Tools Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tools only has 15 customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tools are approximately $1 million. "You might say we have all our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tools' customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is crucial.
-Sales promotion consists of long-term incentives to encourage the purchase of a product or service.

Accepted Answer

The scenario does not mention anything about long-term incentives as part of Reliable Tools' sales promotion strategy.

Question 9

Blue Fizz Inc. sponsors every race that takes place at the Sears Racing Track in Orange County, California. The high-octane racing at Sears is perfect for Blue Fizz to sell its energy drinks and to establish the desired brand image of the company. Which type of promotion is evident here?

Accepted Answer

The promotion evident here is event marketing, as Blue Fizz Inc. sponsors every race that takes place at the Sears Racing Track in order to sell its energy drinks and establish the desired brand image of the company.

Quiz 16: Personal Selling and Sales Promotion

Waldo Stores will reward an all-expense-paid trip to Hawaii to anyone who correctly guesses the date on which Waldo Stores was first established in the Boston area. Which type of sales promotion is evident here?

Briefly explain the major sales promotion tools.

How can sales promotion be accomplished through samples?

Blue Fizz Inc. sponsors every race that takes place at the Sears Racing Track in Orange County, California. The high-octane racing at Sears is perfect for Blue Fizz to sell its energy drinks and to establish the desired brand image of the company. Which type of promotion is evident here?