Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct marketing
D) public relations
E) advertising

Question

Quizplus · Accepted Answer

Public relations involves building up a good corporate image and handling unfavorable stories and events through tactics such as media relations, crisis management, and corporate social responsibility initiatives. Sales promotion involves short-term incentives to boost sales, personal selling involves face-to-face communication with potential customers, direct marketing involves reaching individual consumers through targeted communication, and advertising involves paid communication through various media channels.

Which of the Following Promotion Tools Involves Building Up a Good