Which of the following promotion categories is most likely to include the use of displays, discounts, coupons, and demonstrations?
A) sales promotion
B) direct marketing
C) horizontal diversification
D) public relations
E) advertising

Question

Quizplus · Accepted Answer

The use of displays, discounts, coupons, and demonstrations are all tactics commonly used in sales promotions. Sales promotions aim to encourage short-term customer action and stimulate immediate sales.

Which of the Following Promotion Categories Is Most Likely to Include