Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.
A) push strategies
B) direct marketing
C) the Internet
D) personal selling
E) public relations

Question

Quizplus · Accepted Answer

The Internet has become a powerful tool for consumers to conduct research and seek out information on various products and services. They can read reviews from other consumers, compare prices, and gather information about the features, benefits, and drawbacks of a particular product or service. As a result, they are less reliant on marketer-supplied information and can make more informed purchase decisions.

Today's Consumers Do Not Need to Rely on Marketer-Supplied Information