Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets.
A) focused marketing programs
B) horizontal diversification programs
C) backward integration strategies
D) new pull strategies
E) new push strategies

Question

Quizplus · Accepted Answer

Focused marketing programs are specifically developed to build closer relationships with customers in narrowly defined micromarkets. This approach allows marketers to tailor their strategies to the needs and preferences of individual customers or small groups, rather than trying to appeal to a broad mass market. It often involves the use of targeted advertising, personalized promotions, and direct engagement with customers through social media or other channels.

Shifting Away from Mass Marketing, Marketers Are Developing ________ Which