Which of the following statements is true regarding today's marketing communications?
A) More marketers are shifting away from narrowly defined micromarkets and moving toward mass marketing.
B) More customers have started relying on marketer-supplied information rather than finding out information on their own.
C) Network television, magazines, newspapers, and other traditional mass media continue to increase their dominance.
D) Focused marketing programs, which are designed to build closer relationships with customers in more narrowly defined micromarkets, are no longer used by marketers.
E) Today's consumers are better informed about products and services.

Question

Quizplus · Accepted Answer

Today's consumers have access to a plethora of information through the internet and social media, making them more informed about products and services. This has resulted in a shift towards more targeted and personalized marketing communication strategies. Choices A, B, and C are incorrect as they are opposite to the current trends in marketing communications. Choice D is incorrect as focused marketing programs are still widely used by marketers.

Which of the Following Statements Is True Regarding Today's Marketing