In addition to the specific promotion tools, marketing communication requires ________ for greatest impact.
A) the engineering and manufacturing departments work together
B) the sales force lead the communication process
C) the advertising be developed with the manufacturers' representatives
D) the pubic relations staff work closely with the sales force
E) the promotion, product, price, and place be coordinated

Question

Quizplus · Accepted Answer

Marketing communication is most effective when all elements of the marketing mix (promotion, product, price, and place) are coordinated and work together. This ensures a consistent message and maximizes the impact of the communication efforts. The other options either do not relate to marketing communication or do not address the coordination of all marketing mix elements.

In Addition to the Specific Promotion Tools, Marketing Communication Requires