Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.
A) push strategies
B) direct and digital marketing
C) the Internet
D) personal selling
E) public relations

Question

Quizplus · Accepted Answer

The Internet allows consumers to access a vast amount of information about products and services, including reviews from other consumers and detailed product specifications. This has reduced the reliance on traditional marketing methods like push strategies, personal selling, and public relations. Direct and digital marketing can still play a role in reaching consumers, but the power now lies with the consumers to seek out the information they need.

Today's Consumers Do Not Need to Rely on Marketer-Supplied Information