Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct and digital marketing
D) public relations
E) advertising

Question

Quizplus · Accepted Answer

Public relations involves building a good corporate image and managing negative stories and events. Sales promotion involves short-term incentives to boost sales, personal selling involves direct communication with potential customers, direct and digital marketing involves targeted and personalized marketing through digital channels, and advertising involves paid promotion through various mediums.

Which of the Following Promotion Tools Involves Building Up a Good