Which of the following promotion categories is most likely to use the promotion tools of press releases, sponsorships, events, and Web pages?
A) sales promotion
B) direct and digital marketing
C) advertising
D) public relations
E) horizontal diversification

Question

Quizplus · Accepted Answer

The promotion category that would most likely use the promotion tools of press releases, sponsorships, events, and web pages is public relations. Press releases are commonly used in public relations to inform the media and stakeholders about news or events related to the organization. Sponsorships and events are also commonly used to promote the organization and create positive associations with the brand. Web pages are often used to provide information and resources to stakeholders, and can be an important tool for building relationships and managing reputations.

Which of the Following Promotion Categories Is Most Likely to Use