Changes to the marketing communications model include that consumers are changing and are better informed, that marketing strategies are changing and are moving from mass marketing, and that ________.
A) manufacturing processes are becoming more efficient
B) distribution of products worldwide is more feasible and cost-effective
C) segmenting and targeting of consumers are more detailed than ever before
D) digital technologies are changing the ways companies and customers communicate
E) retailing is more competitive with more sources of products available for consumers

Question

Quizplus · Accepted Answer

The third change mentioned in the statement is that digital technologies are changing the ways companies and customers communicate.

Changes to the Marketing Communications Model Include That Consumers Are