A company's total marketing communications mix consists of a specific blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. Which of the following terms best describes this set of communications tools?
A) the product mix
B) product line filling
C) the promotion mix
D) the price mix
E) horizontal diversification
Correct Answer:
Verified
Q2: Advertising involves a personal presentation by the
Q3: Which of the following is one of
Q4: Which of the following promotion categories is
Q5: Changes to the marketing communications model include
Q6: Which major promotion category uses catalogs, direct
Q7: Which of the following promotion tools involves
Q8: Which of the following promotion categories is
Q9: Shifting away from mass marketing, marketers are
Q10: Today's consumers do not need to rely
Q11: Extel Inc., a home appliance manufacturer, uses
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