Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________ and includes broadcast, mobile, print, and online forms.
A) sales promotion
B) advertising
C) direct and digital marketing
D) personal selling
E) public relations

Question

Quizplus · Accepted Answer

Paid forms of nonpersonal presentation and promotion are part of advertising. Sales promotion refers to specific incentives or offerings to encourage purchases. Direct and digital marketing involve personalized communication with customers. Personal selling is a face-to-face communication to persuade customers to make a purchase. Public relations focus on building relationships and managing a company's reputation.

Any Paid Form of Nonpersonal Presentation and Promotion of Ideas