When KFC came into conflict with its franchisees over the brand's Unthink KFC repositioning, which emphasized grilled chicken over its traditional Kentucky fried chicken, KFC experienced ________ conflict.
A) equilateral
B) vertical
C) multitiered
D) communal
E) horizontal

Question

Quizplus · Accepted Answer

Vertical conflict occurs between different levels of the same channel, such as between a franchisor and its franchisees, as in the case of KFC and its franchisees.

When KFC Came into Conflict with Its Franchisees Over the Brand's