________ can strongly influence business buyer reactions to the marketer's behavior and strategies, especially in the international marketing environment.

Question

Quizplus · Accepted Answer

Culture and customs can greatly affect how business buyers perceive and react to marketing strategies, particularly in international markets. Understanding cultural norms and customs is crucial for successful marketing in foreign markets. This includes understanding things like social hierarchies, gift-giving customs, and communication styles.

________ Can Strongly Influence Business Buyer Reactions to the Marketer's