Which of the following factors influencing the business buying process do marketers typically find most difficult to assess?

Question

Quizplus · Accepted Answer

Interpersonal factors, such as personal or political relationships between members of the buying team, can be difficult for marketers to assess or predict. They may not have access to information about these relationships or understand their impact on the buying process. Other factors, such as economic and technological, are typically easier to assess through data and market research.

Which of the Following Factors Influencing the Business Buying Process