Five different roles can be identified in most buying processes.Which of the following is NOT normally considered to be a decision role?
A)initiator
B)influencer
C)decider
D)user
E)opinion-leader

Question

Quizplus · Accepted Answer

An opinion-leader is not typically considered a decision role in the buying process. The roles that are typically considered decision roles are the initiator (who first suggests the idea of making a purchase), influencer (who provides information or recommendations that affect the decision), decider (who has the final say in the decision), and user (who will actually use the product or service being purchased).

Five Different Roles Can Be Identified in Most Buying Processes