Of the five adopter groups,the cohort that tends to be sceptical and adopts an innovation only after the majority of people have tried it is known as ________.
A)early adopters
B)early majority
C)late majority
D)laggards
E)mature consumers

Question

Quizplus · Accepted Answer

The cohort that tends to be sceptical and adopts an innovation only after the majority of people have tried it is known as the late majority. Early adopters are quick to try new innovations, early majority waits for some proof of the innovation's effectiveness before adopting, laggards are hesitant to try new innovations, and mature consumers do not fit into the adopter groups model as they are not actively seeking out new innovations.

Of the Five Adopter Groups,the Cohort That Tends to Be