________ records can usually be obtained more quickly and cheaply than other information sources.
Correct Answer:
Verified
Q4: Which of the following statements is NOT
Q10: Techniques for gathering marketing intelligence range from
Q15: A good MIS balances the information users
Q17: A marketing information system consists of _,equipment
Q29: Marketers must weigh carefully the costs of
Q33: Marketing _ is the systematic collection and
Q68: An effective MIS assesses information needs,develops needed
Q102: Studies involving a small number of individuals,such
Q113: The real value of marketing research and
Q126: Most marketers today believe they still lack
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