Which of the following statements is NOT true regarding information collected by marketers?
A)Managers lack information of the right kind.
B)Most managers do not need more information.
C)Most managers need better information.
D)Many managers are burdened by data overload.
E)Managers have the right information and they have enough of it.

Question

Quizplus · Accepted Answer

This statement is not true. While some managers may have access to the right information, it is unlikely that they have enough of it. Additionally, data and information are always changing, so managers need to constantly seek out new information and insights to stay informed and make good decisions. Therefore, the statement that managers have the right information and enough of it is false.

Which of the Following Statements Is NOT True Regarding Information