A marketing information system (MIS) consists of people and procedures to assess information needs,________ and help decision makers analyse and use the information.
A) experiment to develop information
B) test market the information
C) develop the needed information
D) critique the needed information
E) compare the needed information
Correct Answer:
Verified
Q1: Marketing _ is the function that links
Q3: The huge data sets generated by information
Q4: Which of the following statements is NOT
Q7: Which of the following best describes the
Q8: Good sources of marketing intelligence information include
Q9: Your firm faces determined marketing intelligence efforts
Q10: Despite the data glut that marketing managers
Q11: Customer needs and buying motives are typically
Q68: An effective MIS assesses information needs,develops needed
Q113: The real value of marketing research and
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