A marketing information system consists of ________,equipment and procedures used to gather,sort,analyse,evaluate and distribute information to marketing decision makers.
Correct Answer:
Verified
Q12: Many companies are now restructuring and renaming
Q13: How do organisations use marketing analytics?
A)To derive
Q14: Techniques for gathering marketing intelligence range from
Q15: A good MIS balances the information users
Q16: The real value of a company's marketing
Q18: Which of the following is an advantage
Q20: The marketing information system can serve _.
A)the
Q21: Competitive marketing intelligence is confined to the
Q22: Which of the following is NOT a
Q126: Most marketers today believe they still lack
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