How do organisations use marketing analytics?
A)To derive customer insights
B)To define problems in research
C)To develop a research plan for collecting information
D)To match a research plan to available resources
E)To establish codes of conduct when conducting research

Question

Quizplus · Accepted Answer

Organizations use marketing analytics to derive customer insights, which can inform decision-making in areas such as product development, branding, and advertising. Marketing analytics can help organizations identify which customers are most likely to purchase their products or services, what factors influence those purchasing decisions, and how to effectively target and engage with those customers.

B, C, D, and E are not accurate choices as they primarily relate to the research process rather than the use of marketing analytics specifically.

How Do Organisations Use Marketing Analytics