The real value of a company's marketing research and information system lies in how it is used-in the ________.
A)amount of data it generates
B)variety of contact methods it uses
C)efficiency with which it completes studies
D)customer insights it provides
E)marketing information system it follows

Question

Quizplus · Accepted Answer

The real value of a company's marketing research and information system lies in the customer insights it provides. This information can help a company make informed decisions about product development, pricing, promotion, and distribution strategies. The amount of data generated, variety of contact methods used, and efficiency of completing studies are all important factors, but they are secondary to the insights gained from the research. Similarly, following a marketing information system is important, but it is only part of the overall value of the system.

The Real Value of a Company's Marketing Research and Information