Which of the following is an advantage of using 'big data' when researching consumer social media use?
A)Companies can determine which web sites to advertise on
B)Marketers have all the information needed to make good marketing decisions
C)Companies can gain rich,timely insights on the customer
D)Marketers find it easier to separate valuable data from other,less useful data
E)Systems that collect and analyse big data can replace other marketing information systems

Question

Quizplus · Accepted Answer

Big data allows companies to gain rich and timely insights about customers which can assist in making more informed marketing decisions.

Which of the Following Is an Advantage of Using 'Big