Techniques for gathering marketing intelligence range from monitoring internet buzz or observing consumers firsthand,to quizzing the company's own employees,benchmarking competitors' products,and researching on the internet.
Correct Answer:
Verified
Q9: Your firm faces determined marketing intelligence efforts
Q10: Despite the data glut that marketing managers
Q11: Customer needs and buying motives are typically
Q12: Many companies are now restructuring and renaming
Q13: How do organisations use marketing analytics?
A)To derive
Q15: A good MIS balances the information users
Q16: The real value of a company's marketing
Q17: A marketing information system consists of _,equipment
Q18: Which of the following is an advantage
Q126: Most marketers today believe they still lack
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