When a company views and organises its marketing activities from only the consumer's point of view,it is practicing 'societal marketing'.

Name: When a company views and organises its marketing activities from only the consumer's point of view,it is practicing 'societal marketing'.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Societal marketing considers not only the consumers' wants and needs but also the long-term interests of society. It goes beyond the consumer's point of view to include environmental and social considerations.

When a Company Views and Organises Its Marketing Activities from Only