The promotion mix is the company's primary communication activity;the marketing mix must be coordinated for the greatest communication impact.What is NOT included in the entire marketing mix?
A)product
B)competition
C)price
D)place
E)promotion

Question

Quizplus · Accepted Answer

Competition is not included in the marketing mix. The marketing mix consists of product, price, place, and promotion. Competition is a factor that is external to the company and is considered in the company's marketing strategy but is not included in the marketing mix.

The Promotion Mix Is the Company's Primary Communication Activity;the Marketing