A marketing communications director's job is to ensure that each ________ will deliver a consistent and positive message about the company.
A)public relations message
B)brand contact
C)advertisement
D)logo
E)media vehicle

Question

Quizplus · Accepted Answer

Brand contacts refer to any point of contact that a customer or potential customer may have with a company, such as advertising, packaging, sales promotions, and even the behavior of employees. Therefore, ensuring consistency and positivity across all brand contacts is crucial for the overall success of the company's marketing communications strategy.

A Marketing Communications Director's Job Is to Ensure That Each