Integrated marketing communications require a company's mass-market advertisements,website,email and personal selling communications to all have ________.
A)equal portions of the advertising budget
B)independent communications directors
C)separate marketing objectives
D)the same target audience
E)the same message,look and feel

Question

Quizplus · Accepted Answer

Integrated marketing communications require consistency in messaging and branding across all channels for maximum impact and brand recognition. Having the same message, look and feel is important to reinforce a cohesive brand image and avoid confusing the target audience with conflicting messaging or visuals.

Integrated Marketing Communications Require a Company's Mass-Market Advertisements,website,email and Personal