Gerald Gorn (1982)showed research participants pictures of different-colored pens.Some pen colors were shown paired with pleasant music; others were shown paired with unpleasant music.When offered a choice of pens as a free gift,participants were more likely to choose the pen colors associated with the pleasant music than the pen colors associated with the unpleasant music.In this study,liking pens of a specific color was the:

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In this study, the conditioned response (CR) is the liking of pens of a specific color, which was influenced by the pairing of the pen colors with pleasant music.

Gerald Gorn (1982)showed Research Participants Pictures of Different-Colored Pens