An advertising agency is developing advertisements to promote a political candidate.One ad is a radio spot airing during "drive time," when listeners are stressed,distracted,and impatient.Another advertisement is a print ad to appear in national newspapers and business magazines.How do these different types of ads relate to the routes to persuasion?

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The radio spot airing during "drive time" is designed to appeal to listeners' peripheral cues (such as catchy slogans or music) to quickly grab their attention and persuade them without requiring much thought or effort. Conversely, the print ad in national newspapers and business magazines is likely to contain more detailed and substantive information about the candidate, aiming to persuade readers through the central route, which involves deeper processing and analysis of the content. Thus, the radio spot will rely on the peripheral route while the print ad will rely on the central route.

An Advertising Agency Is Developing Advertisements to Promote a Political