Everything else being equal, a potential alliance partner that is engaged in alliances with a number of other partners is preferable to an alliance partner who is not involved in other alliances.

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A potential alliance partner that is already involved in multiple alliances indicates that they have experience in managing and maintaining relationships with multiple partners. This can signal their ability to handle complex partnerships and may indicate they have a better understanding of the benefits and risks of alliances. Additionally, a partner with a diverse portfolio of alliances may also bring in valuable resources and connections to the table.

Everything Else Being Equal, a Potential Alliance Partner That Is