A horizontal strategic alliance is a cooperative partnership between firms
A) outside the value chain.
B) across the value chain.
C) at the same stage of the value chain.
D) at any point within the value chain.

Question

Quizplus · Accepted Answer

A horizontal strategic alliance is a partnership between firms at the same stage of the value chain, such as two manufacturers collaborating to share production facilities or a retailer partnering with another retailer to expand market reach.

A Horizontal Strategic Alliance Is a Cooperative Partnership Between Firms