The first step in managing alliances is
A) selecting a compatible alliance partner.
B) establishing trust with the alliance partner.
C) establishing performance criteria and process.
D) prioritizing resource allocation.

Question

Quizplus · Accepted Answer

Selecting a compatible alliance partner is the first step in managing alliances, as it lays the foundation for a successful partnership that can be sustained over time. Choosing a partner that shares your company's values, culture, and strategic objectives is crucial to build a strong and collaborative relationship. Without a compatible partner, it is difficult to establish trust, performance criteria, or allocate resources effectively.

The First Step in Managing Alliances Is