Franchise relationships are characterized by
A) franchisee independence to adapt the business to the local market.
B) the ability to spin off the local franchises into independent businesses.
C) the tradeoff of first-mover advantage for lower financial risk for the franchiser.
D) tight control of the franchisee's actions by the franchiser.

Question

Quizplus · Accepted Answer

Franchise relationships are characterized by tight control of the franchisee's actions by the franchiser. This is because the franchiser has established a business model that they want to be replicated across all franchises in order to maintain consistency and brand image. Franchisees are required to adhere to specific operating procedures and follow established branding and marketing strategies.

Franchise Relationships Are Characterized by