The international strategy that attempts to combine global scale efficiencies with local responsiveness in a geographic region is the ____ strategy.
A) global
B) multidomestic
C) transnational
D) universal

Question

Quizplus · Accepted Answer

The transnational strategy aims to achieve worldwide integration while also allowing for local customization based on regional preferences or requirements. This strategy is used by firms to achieve economies of scale while also responding to local market needs. The global strategy focuses on achieving economies of scale by centralizing core activities, whereas the multidomestic strategy puts a greater emphasis on local responsiveness over global integration. The universal strategy is not a recognized term in strategic management.

The International Strategy That Attempts to Combine Global Scale Efficiencies